To be a successful coach, manager or teacher, you must be able to clearly convey messages to the groups you want to motivate. You must also recognize that some individuals or small groups may need to be communicated to differently in order to understand that message and act on it. This same concept is being used by schools that need to send important messages to everyone in a building. Integrated school communications systems are like good leaders: They can send one message to all, yet tailor it to specific groups, so everyone can understand and act towards a single result.
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